The OPGA Blog

  • Catering Outreach Can Be the Window to Growing All Your Sales Channels

    Catering Outreach Can Be the Window to Growing All Your Sales Channels

    In the competitive landscape of the restaurant industry, where every dollar counts, finding innovative ways to boost dine-in sales is crucial for sustained success. While traditional marketing tactics like social media campaigns and loyalty programs are effective, restaurant catering outreach presents a unique opportunity to not only increase revenue from off-premises dining but also to…

  • Charities for Building Catering Sales

    Charities for Building Catering Sales

    While leading sales teams we commonly and obviously had many conversations about building sales. As most of you realize, building sales is a process that starts with finding contacts, then qualifying those contacts, and working towards establishing a relationship and potential needs. All this happens before you realize any sales. So our conversations would often…

  • Managing Catering Service Breakdowns

    Managing Catering Service Breakdowns

    Anyone who has worked in the food service business for longer than a week has had to deal with a client complaint. It is as much a part of the business as washing the dishes. Like most other tasks in your job, education, training and experience helps you get better at this subtle craft.  Sometimes…

  • Leading your Off Premises Team

    Leading your Off Premises Team

    The OPGA has 109 Key Indicators for Off Premises success.  That’s a lot to look at but besides a great strategy having a dedicated leader to help create and execute this strategy is our #1 leading indicator of success.   As the leader of your brands off premises programs, you are often responsible for managing a…

  • Less is More Menu Edition

    Less is More Menu Edition

    As I have grown older, and hopefully a bit wiser, there are many things that become ever more clear in life.  However, one that seems to repeat itself is the idea of less is more.  There are a number of different phrases that express this same thought but for me this is the most direct.  …

  • Improving Your Restaurants Catering Performance

    Improving Your Restaurants Catering Performance

    Everyone deals with service breakdowns in their catering business. They can range from late deliveries, to missing food items, to even sending the wrong order or going to the wrong address or office.  Over the past 20 years I can say that mistakes are a part of doing business. However, what matters more is how…

  • The Importance of Educating Your Team About Catering

    The Importance of Educating Your Team About Catering

    The team at The Off Premises Growth Academy is making a huge investment in developing a curriculum for catering out of restaurants. This curriculum is based on much of the prior work done at The Catering Institute but reimagined for our current state of conditions and learning. This investment was made because of our deep…

  • Further Defining The Service Script

    Further Defining The Service Script

    Creating Trust Through A Strategic Process What is the secret to building a great catering program?  Believe it or not, the answer is much simpler than most would expect.  Are you ready?  Here it is… TRUST!   Here are the key trust expectations your clients have. An additional and hopefully obvious part of building trust is…